Rachael van Reen
Director, External Communications @GE Vernova
Signup · Get unlimited contacts
WORK HISTORY
Director, External Communications @GE Vernova
Atlanta, GA, US
Global external comms for Electrification Software - media strategy, executive visibility, and reputation management. Have increased reach by double digits and achieved strong sentiment.• Ongoing repositioning of the business after GE’s split into three independent companies.• Regularly advising C-suite leaders on media, messaging, speaking engagements, and strategic comms.• Supporting global acquisitions/divestures alongside BizDev, Financial Comms, IR, Legal, and more.• Crisis comms for software and cyber issues, balancing speed, credibility, and stakeholder alignment.• Managing geographically dispersed PR, digital, and social agency teams as necessary.• Helping to build a modern, integrated external comms function for an org that\'s still new/evolving.
EDUCATION
University of New Hampshire
Bachelor of Arts - BA
ABOUT RACHAEL VAN REEN
I\'m a senior communications and media relations leader with 17+ years of experience shaping narratives, elevating executive visibility, and strengthening reach and reputation for global B2B and consumer brands. I specialize in unifying storytelling across earned, owned, and internal channels, as well as helping organizations communicate clearly and confidently through transformation, innovation, and high-stakes moments.I regularly advise CEOs, GMs, and other senior leaders and have done so for various types of companies - from small tech startups to Fortune 60s. I have a proven ability to turn technical topics into clear, compelling messages that resonate - and help leaders deliver them with confidence.I\'m passionate about modern communications that drives measurable impact: data-informed storytelling, thoughtful executive counsel, credible crisis response, and content that builds trust and drives action. My work has doubled media coverage, increased reach by double digits, achieved strong sentiment, elevated engagement, and built high-performing teams across public relations (PR), digital, and social.If you’re interested in connecting or collaborating, I\'d love to talk.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.