Rachael Thrift

About Rachael Thrift

Experienced e-Commerce Manager with over twenty years of experience in extensive e-commerce, sales, training and category management. Specializing in merchandising, marketing and sales promotions of major retail brands. Excellent relationship management, leadership and negotiation skills. Built reputation for increasing revenues, often exceeding expectations on corporate sales goals, while improving customer satisfaction and ratings.CORE COMPETENCIESRetail & Business Promotionse-Commerce & Project Management Promotional Item DevelopmentMarketing Strategy Development Content Management Cross-Functional CollaborationVendor Contract Negotiations Brand & Category Management Budgeting and P & LInternal and External Relationships Supply Chain Management New Business DevelopmentManage multiple high-profile key account portfolios (up to $70MM), e-commerce management & new product launches. Boosted Fruit of the Loom brand awareness on Amazon.com platform, increasing total sales for all categories by 84% YOY. Managed $41MM POS for Campbell Soup Company while maximizing coverage and profits. Initiated annual “Top 2 Top” meeting with Amazon.com buying teams.

Experience

1. Director of E-commerce

   Bradshaw Home

   Apr 2025 — Present

Education

• Eastern Michigan University

  BA, Business Administration, Marketing

  1988 — 1992

Skills

• Sales
• Spectra
• Training
• New Business Development
• Selling
• Retail
• Leadership
• Merchandising
• Forecasting
• Marketing Strategy
• Sales Management
• Account Management
• Iri
• Marketing
• Key Account Development
• Grocery
• Nielsen