Rachael Kowalski
Marketing Manager | Product Management, Marketing Strategy, Content Creation, SEO, Analytics, Leadership
- Role
- Marketing Manager, Agent Team Websites at Marcus & Millichap
- Location
- Utica, MI, US
- LinkedIn followers
- 500 followers
About Rachael Kowalski
Currently I am the Marketing Manager of Agent Team Websites with Marcus & Millichap where I leverage my 14 years of experience with digital marketing, product marketing and marketing strategy from various industries to deliver innovative and effective solutions. I am Google Certified in Analytics, AdWords, and GA4, and I have a strong background in website analytics and reporting, project management, product management, content creation, and SEO best practices.My experience and expertise is in SaaS, and my passion is to find inventive ways to support the success of my clients. I have basic knowledge of HTML, CSS, Bootstrap, and JavaScript, and I am proficient in Adobe InDesign, Photoshop, and Illustrator. I am always eager to learn new skills and technologies to enhance my performance and value.
Experience
Marketing Manager, Agent Team Websites
Oct 2023 — Present · Calabasas, CA, US
Lead a team of Marketing Specialists in account management, website builds and client support.· Team with Website Developers, Project Managers and User Experience departments to plan, build, and maintain high-performing websites for our agent teams.· Conceptualized and built an account management workflow which tracks website build status, communication with the client and compiles data on completed tasks and goals.· Manage client onboarding calls and follow-up communication and organize feedback for corporate team review and approval.· Identify and track website bugs and enhancements and organize communication roll-out to clients.
Education
Central Michigan University
Bachelor of Science, Business Administration; Marketing; Communications & Advertising
2006 — 2010
Expert OJT
Certificate of Completion, Training in creating On the Job Training Aids
2014 — 2014
City University of Seattle
Certificate of Completion, Leaders in Training 101
2015 — 2015
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