Rachael Scharett
MBA: Marketing | Sr Director of Client Success | Veteran
- Role
- Senior Director of Client Success at Tiger Tracks
- Location
- Saranac Lake, NY, US
- LinkedIn followers
- 500 followers
About Rachael Scharett
As a marketing leader, I lead strategic marketing and operational excellence across key channel functions. I oversee process and quality control in operations, driving channel innovation and work product excellence through dynamic leadership and strategic oversight. I also strategize and oversee the development of vertical-specific products and services, leveraging market research to refine competitive positioning and drive business growth.
Experience
Senior Director of Client Success
Jan 2026 — Present
Lead enterprise-level client success strategy across a multi-million-dollar portfolio, directly influencing revenue retention, expansion, and long-term client lifetime value (LTV).Own executive relationships with C-suite and senior stakeholders, acting as a strategic advisor on growth, performance marketing, and operational scalability.Drive cross-functional alignment between Client Success, Media, Analytics, and Leadership to ensure consistent delivery against revenue, margin, and performance targets.Establish and oversee KPIs for retention, net revenue retention (NRR), upsell velocity, and client satisfaction, ensuring predictable and scalable growth.Partner with executive leadership to inform agency-wide strategy, forecasting, and resourcing decisions based on client health and growth trajectories.
Education
Liberty University
Master of Business Administration (MBA, Marketing
2015 — 2016
Defense Language Institute Foreign Language Center
Associate of Arts (A.A.), Korean Studies
2010 — 2012
Liberty University
Doctor of Business Administration, Marketing
Liberty University
Bachelor of Science - BS, Business Administration and Management, General
2012 — 2014
Skills
- Social Media
- Team Building
- Management
- Market Analysis
- Customer Service
- Military
- Microsoft Office
- Sales
- Strategic Planning
- Leadership
- Marketing Strategy
- Marketing
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