Rachael Romeo
Lifecycle | CRM | Retention Marketing
- Role
- Senior Manager, Lifecycle Marketing at Greenfi
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Rachael Romeo
Data-driven marketer with 15 years of experience in retention and lifecycle marketing. Skilled in content creation, analysis, and testing, I\'m passionate about driving customer engagement and growth.
Experience
Senior Manager, Lifecycle Marketing
Jul 2024 — Present
Launched a lead-to-fund automation, boosting new customer conversions140% over prior workflow.• Designed mature-customer campaigns with personalized data andoptimized timing, driving gains in Avg. Swipes (+88%), Spend (+90%), DirectDeposit (+95%), Recurring Deposit (+53%), and Plus upgrades (+23%).• Lead comms strategy and promotional testing across acquisition,onboarding, engagement, retention, and winback.• Partner with Data Science, Product, and Finance to optimize experiences,launch features, and develop profitable promo models.
Education
Texas State University
Bachelor of Arts, Journalism
Skills
- Leadership
- Marketing Communications
- Copywriting
- Editing
- Competitive Analysis
- Blogging
- Newsletters
- Case Studies
- Online Marketing
- Project Coordination
- Digital Marketing
- Copy Editing
- Marketing
- Microsoft Office
- Sales
- Email Marketing
- Keynote Presentations
- Social Media
- Trade Shows
- Management
- Social Media Marketing
- Strategic Planning
- Marketing Strategy
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