Rachael Robinson

Conversion Rate Optimisation Manager @Interflora UK & Ireland

Sleaford, GB

I enhance the digital customer experience and drive measurable business results at Interflora. I work closely with cross-functional teams to deliver innovative, frictionless online experiences that support ongoing business growth. Key responsibilities include- Manage and execute website optimisation activities for the Interflora brand- Create excitement for optimisation and engage the business with updates and activities. This also includes writing large, data-led conclusion reports, suitable for reading by C-Suite and Directors- Plan and oversee functional website enhancements to create seamless, user-friendly experiences- Lead the CRO strategy, improving revenue with optimisation strategies with A/B testing and qualitative research methods- Collaborate with stakeholders across the Design, Usability, and sprint teams to drive ideation, research, and development- Shape and implement tests to deliver improved user experiences, taking into account Peak trade vs BAU activity, working closely with the developers to QA journeys and designers to discuss every change going into a test- Using analytics to assess user journeys, identify opportunities for improvement, and support the development of in-house CRO capabilities

Buxton Community School

GCSEs, RE; Art, ICT, Maths, English, Geography, Science

CXL

Statistics for A/B Testing

CXL

Heuristic analysis frameworks for conversion optimization audits