Rachael Plitch
Director of Brand Marketing, Oregon Portfolio @Jackson Family Wines
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WORK HISTORY
Director of Brand Marketing, Oregon Portfolio @Jackson Family Wines
Portland, OR, US
Own portfolio P&L for luxury brand portfolio. • Drive revenue gains across Domestic, International, and Direct to Consumer channels. • Manage marketing team and lead across multidisciplinary cross-functional team members. • Develop and execute go to market strategies for new brands and product line extensions. • Repositioned stagnant brand, codifying new identity. • Led development of 5-year strategic plan across regional portfolio, securing C-Suite and ownership buy-in.
EDUCATION
Massachusetts Institute of Technology - Sloan School of Management
Master of Business Administration (MBA)
Tufts University
BA, Anthropology
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