Rachael P.
Transforming Ideas into Impactful Marketing Strategies that Drive Sales
- Role
- Marketing Campaign Lead at Pet Supplies Plus
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Rachael P.
I’m a results-driven Marketing & Customer Success Leader focused on growth strategy…
Experience
Marketing Campaign Lead
Dec 2023 — Present · MI, US
Ownership of all assigned marketing campaigns, including working with internal stakeholders to define business goals and objectives, collaborating with channel teams to define strategies and tactics, and ensuring all tactics are delivered promptly- Partner with marketing channel managers, private brand teams, data analysts, and operations teams to develop and execute strategic annual plans and reporting to support/grow the private brand segment- Present detailed campaign results to leaders and apply learnings to improve future marketing efforts- Collaborate with marketing, merchandising, and store operations to create a cohesive brand online and at Pet Supplies Plus locations- Support the Integrated Marketing team with point-of-sale input and store service requests- Implement, update, and manage processes for ad hoc projects/assignments.
Education
Grand Valley State University
Bachelor of Science (B.S.), Advertising and Public Relations
Skills
- Microsoft Suites
- Social Networking
- Microsoft Excel
- Leadership
- Social Media
- Microsoft Word
- Event Planning
- Community Outreach
- Public Speaking
- Campaign Strategies
- Management
- Volunteer Management
- Fundraising
- Project Planning
- Nonprofits
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