Rachael M. Travers

About Rachael M. Travers

Results-focused marketer with 10+ years of experience designing insight-led marketing…

Experience

1. Associate Director of Web Strategy & Optimization

   OneMain Financial

   Mar 2021 — Present · Wilmington, DE, US

   Oversee digital transformation of prospect experience from loan application to origination with the goal of driving incremental digital growth. Led analysis, ideation, design, and deployment of holistic prospect experience including site design, personalization, and partner integration- Design and implement digital strategy for company website including oversight of the testing roadmap, feature launch and optimization, and partner integration with the goal of increasing the digital application submission rate and increasing digital engagement during originations process- Drive and influence holistic prospect marketing experience, with an emphasis on developing omni-channel reporting to ensure accreditive growth from the digital channel- Partner with cross-functional teams including marketing channel owners and technology stakeholders, including UX design, front-end, and back-end development to launch product roadmap in SCRUM environment

Education

• Ithaca College

  Bachelor, Science; Integrated Marketing Communications

  2010 — 2014

• General Assembly

  Data Analytics

  2017 — 2017

• Pentucket Regional High School

  High School Diploma

  2007 — 2010

Skills

• Strategic Planning
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Press Releases
• Microsoft Office
• Public Relations
• Non-Profits
• Outstanding Customer Service
• Customer Service
• Indesign
• Event Planning
• Photoshop
• Event Management
• Social Media
• Facebook
• Social Networking
• Basic Photoshop
• Leadership
• Fundraising
• Marketing Strategy
• Proficient in Indesign
• Nonprofits
• Web Design
• Advertising
• Public Speaking
• Data Analytics
• Marketing
• Strategic Communications