Rachaelle Lynn

About Rachaelle Lynn

Accomplished senior SEO professional with a proven track record of driving organic search performance for global enterprises. Adept at developing and implementing scalable SEO strategies to increase qualified traffic and enhance online visibility. Oversee team members, coach cross-functional teams, and collaborate with stakeholders to consistently deliver significant improvements in search impressions, clicks, and keyword rankings.TECHNOLOGIESGoogle Analytics, Google Search Console, Conductor, BrightEdge, WordPress, SEMrush, Screaming Frog, Moz, Tableau, 6sense, Marketo, MS Office (Word, Excel, Outlook, PowerPoint)

Experience

1. Senior Digital Marketing Manager, Seo and Aeo

   SailPoint

   Jul 2022 — Present · Austin, TX, US

   Expand search engine optimization (SEO) program to increase the number of qualified enterprise visitors through organic search channels globally utilizing artificial intelligence (AI) for both SEO and answer engine optimization (AEO). Lead content development and partner with internal and external teams in channel measurement and SEO conversion rate optimization strategies.• Scale program from content production tactics to enterprise level. o 31% increase in impressions in search results over past 6 months; 16% increase in clicks. o 42% increase in number of keywords on page 1 of search results year over year. o 312.5% increase in People Also Ask search results year over year. o 300% increase in keywords ranked in position 1-3 of search results via linkbuilding program.• Cross-functional collaboration with product marketing, business analysts, and web marketers. • Drive SEO direction for major site updates, product launches, and redesigns.• Manage regional (EMEA, APJ) SEO agencies.

Education

• The University of Texas at Austin – Center for Professional Education (CPE)

  Certificate, Business Skills

• Southeastern Oklahoma State University

  MBA, Business and Entrepreneurship

• University of Florida

  Bachelor of Arts - BA, Communication Studies

Skills

• Blog Marketing
• Google Webmaster Tools
• Press Releases
• Web Content
• Html
• Digital Strategy
• Web Marketing
• Project Management
• Copywriting
• Product Marketing
• Sdlc
• Marketing Management
• Digital Marketing
• User Experience
• Marketing Strategy
• Conversion Optimization
• Online Advertising
• Online Marketing
• Content Development
• SEO
• Agile & Waterfall Methodologies
• Search Engine Marketing (Sem)
• Direct Marketing
• Landing Page Optimization
• Customer Retention
• Newsletters
• Marketing
• Cross-Functional Coordination
• Mobile Applications
• Pay Per Click (Ppc)
• Integrated Marketing
• Email Marketing
• Sem
• Blogging
• Lead Generation
• Customer Acquisition
• Channel Expansion
• Ppc
• Marketing Roi
• Google Adwords