Rachael Smith

Director @Tradecraft Msp

I founded Tradecraft MSP to help managed service providers unlock commercial value through smarter sales strategies.I work with MSPs at pivotal moments; pre-sale, when they’re preparing to attract buyers and need to demonstrate or increase commercial strength; and post-acquisition, when the focus shifts to integration, scalability, and sustainable organic growth.With a background in IT MSP sales and strategic consulting, I help leadership teams translate ambition into structure by defining the sales strategies, processes, and performance measures that make value tangible.Whether the goal is to position your business for acquisition or to maximise the value of a recent one or few; I bring practical, data-led frameworks that turn sales into a strategic growth lever, not just a function.If you’re an MSP owner looking to build commercial maturity and accelerate growth - let’s talk.