Rachael Hinds
Sr Marketing Manager | CI 40 Under 40 | Dealerscope 40 Under 40
- Role
- Senior Marketing Manager at Peerless-AV
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Rachael Hinds
I am a passionate marketer focused on the user experience. From website design to case studies to press releases to digital asset management to speaking engagements, I believe each step of the journey needs to have a personal touch to create unique and engaging interaction.
Experience
Senior Marketing Manager
May 2022 — Present · Aurora, IL, US
Go-to copywriter, proofreader, and reviewer of the Marketing team for a wide range of content including case studies, white papers, blogs, advertisements, email blasts, webinars, sell sheets, brochures, product FAQs, web page copy (homepage, product pages, misc. landing pages, etc.), packaging, and more• Manages the implementation of all marketing communication projects and creation of marketing communications materials • Manages company\'s corporate social media marketing initiatives (LinkedIn, Instagram, Facebook, Twitter X, Vimeo, YouTube, Blog)• Manages Public Relations Firm and overall PR strategy • Manages SEO & PPC strategy, including the PPC Agency, as well as directing the internal Search Engine Marketing Team• Manages sell sheet, brochure, flyer, and packaging design/creation• Manages and maintains the Peerless-AV digital asset management system. Duties include identifying and training asset creators, providing ongoing training and promotion of the DAM system, creating and enforcing user roles and permissions, metadata, tracking performance and gathering user feedback, creating and supporting \"best practices\", and working closely with outside agency to ensure consistency• Manages Peerless-AV thought leadership program, including social media, blog writing, webinars, and speaking engagements• Manages marketing-associated website tasks and works closely with the website management team• Manages photo and video shoots
Education
University of Iowa
Bachelor of Arts (B.A.), Communication and Media Studies
2010 — 2014
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