Rachael Crocker

About Rachael Crocker

Results-driven Marketing and Communication Leader with over 20 years of experience driving brand growth, strategic initiatives and high-impact campaigns across diverse industries including education, financial, telecommunications and SaaS. Proven ability to lead cross-functional teams, develop innovative marketing campaigns and strengthen brand positioning, while building strong relationships with key partners and executives. Known for exceptional team management, fostering a culture of mentorship and providing empowerment for teams.

Experience

1. Assistant Vice President Communications

   Agrisompo

   Mar 2025 — Present

   As the Assistant Vice President of Communications at AgriSompo, I am dedicated to driving impactful marketing and communication strategies that align with company objectives. My role centers around restructuring the department into a high-performing, results-driven Center of Excellence, where collaboration, innovation and empowerment thrive. I lead the development and execution of comprehensive internal and external communications strategies to effectively connect with diverse audiences, ensuring alignment with business goals and delivering measurable outcomes. My focus includes evaluating and implementing communication technologies to enhance executive messaging, streamline processes and strengthen organizational transparency.With a passion for storytelling, I oversee the creation and delivery of high-quality content across all media formats, including written materials, digital platforms, graphics and videos. By managing media relations and nurturing relationships with industry leaders, I work to amplify AgriSompo’s voice and reputation in the marketplace.Through active mentorship and support, I am committed to guiding individual contributors to achieve professional growth, fostering a collaborative and thriving team environment. My goal is to ensure AgriSompo’s communications initiatives are not only innovative but also impactful, driving success and engagement both internally and externally.

Education

• MSM Consultants

  2024 Management Training Certification, Certified in: Supervising Others; Coaching and Mentoring; Employee Motivation; Leadership Influence

• Rockhurst University

  Bachelor's Degree, Business/Corporate Communications

Skills

• Press Releases
• Crisis Management
• Project Oversight
• Brand Management
• Marketing Strategy
• Event Planning
• Press Kits
• Marketing Communications
• Crisis Communications
• Strategy
• Newsletters
• Marketing
• Corporate Communications
• Management
• Strategic Communications
• Speech Writing
• Social Media
• Creative Direction
• Public Relations
• Internal Communications
• Media Relations
• Product Marketing