Rachael Hallman
Consumer Product Marketing Manager @Omada Health
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WORK HISTORY
Consumer Product Marketing Manager @Omada Health
Own positioning and consumer messaging strategy for Omada’s newest product line, virtual physical therapy. Contributed to a significant growth in enrollments over one year. Conduct competitive, member, and consumer research to develop and optimize a content strategy roadmap. Provide product-level expertise and marketing strategies for Omada’s jumbo clients to ensure successful campaign launches resulting in increased member enrollments. Partner with key stakeholders across clinical, product, legal, research, brand, and client-facing teams to ensure messaging alignment and successful campaign execution.
EDUCATION
Portland State University
BS, Communication, Minor Women's Studies
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