Rachael Gilpin

About Rachael Gilpin

For over a decade, I have specialized in strategic, end-to-end content marketing strategy and execution for high-growth companies. I deeply understand the buyer\'s journey, guiding organizations through every stage with precision and impact. I find great joy in finding solutions through testing, consumer understanding, collaboration, and data analytics to facilitate organizational growth.Here are some unique skills I employ to achieve high-performance content marketing for companies looking to scale: Strategic content marketing and brand leadership. Beyond content creation, I bring a comprehensive approach, combining insightful vision, continuous learning, and a laser focus on identified opportunities. By leveraging data-driven insights and industry expertise, I drive and optimize content marketing strategies to generate leads, boost conversions, and amplify brand awareness. Leverage SEO tools to increase organic traffic by optimizing digital content for SEO while maintaining brand voice to drive conversions. Create reports, develop KPIs and set SEO roadmap. Keyword-focused research, tracking, and trend analysis, identifying content gaps to craft SEO content strategy and guide digital marketing content. My deep-dive research skills set me apart in delivering impactful solution-focused content to bridge the gap between customer pain points and effective solutions. Crafting content through a psychological lens. I’m fascinated by what makes people tick - and creating content that makes audiences feel immediately heard and understood. Through strategic thinking, deep research, product knowledge, and audience understanding, I meet customers where they are and provide tailored solutions. A passionate, empathic communicator. I excel in clearly communicating content strategy, objectives, and growth opportunities while aligning stakeholders and fostering a collaborative culture. This unique superpower fuels my recipe for success, delivering exceptional content performance.Additional skill sets include: Thrive in fast-paced cycles, targeting multiple channels and audiences to drive lead generation.End-to-end ownership of content calendar.Creates thought leadership content, including guides and white papers. Identify SEO opportunities, establish benchmarks, and provide insightful content performance reports to leadership.Send me a message— I\'d love to learn about your vision and how I can help!Website: rachaelgilpin.comEmail: g••••••••@gmail.com

Experience

1. Brand & Content Marketing Manager

   Truconnect

   Oct 2023 — Present · Los Angeles, CA, US

   Leads digital and print content marketing initiatives. Oversees content for all customer-facing marketing including web, print collateral, email, SMS, customer support assets, product guides, and social media- Leads SEO and manages agency relationships to improve SERP rankings, drive organic traffic, and boost conversions leading to a 51% increase in organic clicks between April and July 2024- Works closely with the Product team to align on unique value propositions, understand consumer benefits, and create relevant customer-centric messaging to fuel lifecycle campaigns and GTM strategy- Produces content aligned with vital government programs while adhering to compliance standards- Analyzes customer review data trends and strategized to improve 5-star reviews by 28%- Primary stakeholder responsible for managing company website, including SEO, software mobilization, webpage development, and various modifications to reflect product refinements, governmental compliance shifts, and more

Education

• California State University-Long Beach

  Bachelor of Arts (BA)