Rachael Mark Feigenbaum

About Rachael Mark Feigenbaum

Profile A dedicated events leader driven by curiosity. Experience includes curating…

Experience

1. SVP, Events

   Advertising Research Foundation Arf

   Jul 2010 — Present · US

   In charge of all program content and attendee experiences. This includes conceptualizing event themes, building programs, recruiting speakers, managing judging committees as well as on-site event flow and networking. Oversee award shows, volunteer networks and project management for all events. Supervise direct reports and help them grow as leaders. Part of core leadership team and was promoted from Events Director to Senior Vice President. Run the ARF Women in Analytics (WIA) Board of Directors as well manage, program and host WIA events.

Education

• Columbia | SIPA

  MA, Russian Studies, Harriman Certificate recipient

  1996 — 1998

• University of California, Santa Cruz

  BA, Russian and English Literature

  1989 — 1992

Skills

• Strategic Planning
• Direct Marketing
• Trade Shows
• International Relations
• Event Management
• Business Development
• Digital Marketing
• Marketing Research
• Email Marketing
• Content Management
• Strategy
• Management
• Newsletters
• Social Media
• Leadership
• Social Media Marketing
• Strategic Communications
• Program Management
• Public Speaking
• Event Planning
• Change Management
• Fundraising
• Russian
• Marketing Communications
• Marketing
• Public Relations
• Press Releases
• Digital Media
• Sponsorship
• Sales
• Budgets
• Events
• Conferences
• Integrated Marketing
• Market Research