Rachael D.

Marketing Consultant @Age UK

Ashford, GB

Lefebvre Knowledge Ltd, formally Indicator provides comprehensive guidance on diverse sectors including taxation, business matters, legal issues, human resources and employment, health and safety and finance.I create marketing campaigns to generate sales for diverse product categories such as books, memos, newsletters, special reports, online solutions, and AI products. I demonstrate proficiency in managing email marketing campaigns and creating high-quality marketing assets.Key responsibilities:Building HTML email templates utilising Pardot/Salesforce to enhance marketing effortsDesigning engaging email headers and marketing assets using CanvaProducing high-quality graphics with Canva and Adobe IllustratorBriefing external designer on promotional material creationLeading the execution of email marketing campaigns using Pardot/SalesforceStreamlining marketing processes through Pardot/Salesforce automationCollaborating with the data team to gather and analyse campaign data Liaising closely with the editorial team to develop book and special report content and marketing copyCollaborating with the Belgium team on developing the website Helping with the new brand implementation across the businessReporting and analysis:Conducting monthly competitor analysis and prepared detailed reportsCompiling comprehensive monthly marketing reports with valuable insights and recommendations

CIM | The Chartered Institute of Marketing

Professional Award in eMarketing Distinction, eMarketing

University of Surrey

BSc(Hons) 2:1, Business Studies

Kingston University

HND Distinction, Business and Finance

CAM diploma in digital marketing

Diploma in Digital Marketing, Digital Marketing