Rachael Dier
Multimedia Storyteller & Mixed Methods Researcher | Formerly: HBO/HBO Max, CNN, The AJC
- Role
- Audience Research Manager at Atlanta Journal-Constitution
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Rachael Dier
In all that I do, I amplify voices and center them in the stories I have the privilege to tell. As an accomplished mixed methods researcher with over 7 years of experience in qualitative and quantitative research in communications, media and the entertainment industry, I specialize in centering users and audiences in the content, products, and experiences I have a part in creating. I have expertise in leading and mentoring teams in fast-paced, evolving environments. Previously I\'ve served as a Content Researcher, Market Research, UX Researcher, and Emerging Media Specialist. I also specialize in multimedia storytelling, ranging from portrait photography, original series and films, podcasts, VR/AR experiences, and more. I work with various communities with the purpose of providing them with the tools to amplify their voices.
Experience
Audience Research Manager
Oct 2022 — Present · Atlanta, GA, US
Overseeing and revamping the Research division, focusing on integrating underserved audiences and amplifying their voices within product offerings, including AJC.com, the AJC mobile app, social media, digital newsletters, and more. • Leads strategy and execution of high-quality primary and secondary research, market trend analysis to support strategic initiatives, content and brand tracking, customer experience, and product development for the AJC. • Develops a roadmap strategy for new opportunities, communicate on-going audience findings, and formally present findings to executive level leaders.• Leads the implementation and day-to-day management of both custom qualitative and quantitative market research studies from inception to completion with minimal supervision.• Manages all aspects of qualitative research projects (e.g, focus groups, in-depth interviews, surveydevelopment and implementation), including development and review of discussion guides, analysis, reporting, and presentation of research results.• Manages all aspects of quantitative research projects, including development and review of theresearch brief, questionnaire, data analysis plan, and reporting to ensure data will meet ultimate information needs.• Works closely with the Analytics team to tie offline research data to expansive and ever-growing audience database, including (but not limited to) consumer demographics, user behavior with our digital products, content analytics, as well as email and event marketing data.
Education
The University of Georgia
Bachelor of Arts (BA), English Language and Literature, Novel Studies with New Media Certificate
Boston University
Master's degree, Emerging Media Studies
Skills
- Social Media
- Leadership
- Microsoft Word
- Outlook
- Research
- Windows
- Microsoft Powerpoint
- Customer Service
- Microsoft Office
- Editing
- Teamwork
- Html
- Public Speaking
- Teaching
- Microsoft Excel
- Powerpoint
- Cascading Style Sheets (Css)
- English
- Bootstrap
- Event Planning
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