Rachael Cuevas-Ortiz

About Rachael Cuevas-Ortiz

Commercialization strategist with 10+ years of experience partnering with executives across technical and commercial functions to translate complex innovation into structured, scalable growth.My work sits at the intersection of product, positioning, and operating design. I focus on the structural elements of commercialization — how strategy, revenue models, cross-functional incentives, and execution systems align (or fail to). With a foundation in strategy and operations, an MBA from IE Business School, and training in data science for precision medicine, I bring analytical rigor and systems-level thinking to organizations navigating growth inflection points.I’ve worked alongside engineers, scientists, and technical founders building exceptional products but lacking commercial architecture — where momentum stalls not from lack of brilliance, but from unclear positioning, fragmented go-to-market strategy, or misaligned operating systems. I’ve also partnered with enterprise teams rich in resources and expertise, yet constrained by internal complexity that obscures innovative opportunity.In both environments, the pattern is similar: growth slows where structural gaps sit between teams.My approach is grounded in diagnosing those gaps. I map how product decisions, market positioning, pricing logic, revenue operations, and behavioral incentives interact across the system. I combine data-driven analysis with an understanding of consumer psychology and decision-making to design commercialization strategies that resonate in-market and hold up operationally.Whether advising early-stage companies building their first commercialization engine or supporting enterprise leaders navigating transformation, my focus remains consistent: aligning ambition with structure so growth becomes durable rather than reactive.“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.”-Anatole France

Experience

1. Senior Partner

   Major Futures

   Aug 2025 — Present

   Major Futures is a NYC-based strategic advisory collective focused on brand and business growth.I partner with leadership teams to address commercialization, positioning, and growth challenges — bringing systems-level clarity to complex business environments. Our model enables senior operators to plug in quickly, solve high-stakes strategic issues, and deliver impact without the overhead of traditional consulting structures.Collectively, Major Futures partners have supported growth initiatives for organizations including Disney, Target, Google, HBO, Amazon, Estée Lauder, DoorDash, Stanford University, ADP, and others.

Education

• Bishop Blanchet High School

  Diploma

  2006 — 2010

• Stanford University School of Medicine

  Certificate, Fundamentals of Data Science in Precision Medicine and Cloud Computing

  2025

• North Seattle College

  Bachelors of Applied Science, International Business

  2013 — 2016

• ICP

  French Language and Literature

  2011 — 2012

• Western Washington University

  International/Global Studies

  2010 — 2012

• IE Business School

  International MBA, Strategy and Healthcare

• Spazio Lingua

  Certificate, Italian Language and Literature

Skills

• Management
• International Relations
• Research Ethics
• Microsoft Word
• Erp
• Retail Sales
• Fashion
• International Project Management
• Store Operations
• Information Systems
• Customer Service
• International Finance
• Business Strategy
• Apparel
• Store Management
• Inventory Management
• Retail
• Data Analysis
• Powerpoint
• Microsoft Excel
• Client Confidentiality
• Merchandising
• Project Management
• Sales Management
• Leadership
• Recruiting
• Styling
• Teamwork
• Html5
• Marketing
• Trend Analysis
• Personnel Management
• Public Speaking
• Visual Merchandising
• Spanish Translation
• Microsoft Office
• Sales
• Data Entry
• Sharepoint
• Operations Management