Rachael Boyes
Head of Pursuit Strategy & Insights @The Adecco Group
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WORK HISTORY
Head of Pursuit Strategy & Insights @The Adecco Group
Responsible for directing the pursuit strategy for strategic accounts to position and shape Adecco Group’s win strategy and value proposition. This includes solutions, products, thought leadership, global capabilities, offerings, resources, and overall credentials. Ensures the organisation best utilises research and insights to inform clients and position Adecco Group as a market and thought leader. Includes insight positioning as part of broader marketing campaigns relating to white papers, research and macro-economic trends.
EDUCATION
University of Leicester
BSc, Psychology
ABOUT RACHAEL BOYES
I have worked in the recruitment and staffing solutions industry for nearly 20 years across roles including research and insight, solution design, bid management, sales and operational delivery. As Head of Pursuit Strategy and Insights, I advise Adecco on labour market trends, competitor intelligence and go to market strategy, in addition to producing thought leadership materials and white papers. This helps to define Adecco’s position as a market leader.
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