Rachael Blinkhorn

About Rachael Blinkhorn

Strategic advisor and delivery leader helping clients plan and execute Digital Transformations. I have strong domain expertise in customer data leveraging my hands on experience with Adobe Experience Platform and leading orchestration solutions. I can de-risk and help you find value for your omnichannel marketing programs. Let\'s have a conversation on how to attack your goals. A bit more about me:I am passionate about people and spend focused time on identifying and building talent. I believe establishing a solid foundation and providing opportunities for continued growth within teams is the key to long term success. Outside of work I try to find opportunities to experience new things. I can usually be found chasing my 2 daughters, my local OrangeTheory, running with my dog, or finding the closest body of water for some outdoor fun. I am constantly searching for ways to improve myself, professionally and personally. Have a good book, blog, or something that\'s helped you.send my way!

Experience

1. Senior Manager

   Deloitte Digital

   Jun 2022 — Present

   I help brands harness the power of their customer data and provide solutions to manage and create scalable personalized experiences. Leveraging my experience standing up 20+ customer data platforms (custom and alliance partner), I have a unique skillset that allows me to lead customers through articulating the challenge, identifying a solution, and implementing customer data solutions that provide a solid data foundation; on which all other decisions can be made. My depth of expertise working with customer data, identity management, and how to leverage it are key differentiators that drive successful projects and technology adoption at my clients.

Education

• University of Tennessee, Knoxville

  Bachelor of Science (BS), Communications

  2001 — 2005

Skills

• Microsoft Office
• Sales
• Email Marketing
• Online Advertising
• Creative Direction
• Sem
• Event Planning
• Multi-Channel Marketing
• Customer Retention
• Customer Service
• Lead Generation
• Customer Acquisition
• Database Marketing
• Marketing
• Interactive Marketing
• Account Management
• Campaign Management
• Advertising
• Digital Marketing
• Marketing Automation
• E-Commerce
• New Business Development
• Online Marketing
• Crm
• Web Analytics
• Integrated Marketing
• Brand Management
• Analytics
• Public Relations
• Marketing Strategy
• Social Media
• B2b
• Direct Marketing
• Ppc
• Social Networking
• Management
• Salesforce Email Specialist
• Social Media Marketing
• Google Analytics
• B2b Marketing