Rachael Lawson
Group Account Director @Productions Plus
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WORK HISTORY
Group Account Director @Productions Plus
Detroit, MI, US
Lead large-scale experiential marketing initiatives for high-profile clients, managing all aspects of talent acquisition, event coordination, and brand activations.• Spearhead sales initiatives by identifying and pursuing new business opportunities, leading to increased revenue and expanded client relationships.• Collaborate with clients to understand their marketing needs and provide tailored solutions, resulting in a high level of client satisfaction and repeat business.• Manage and mentor a team of account managers and event coordinators, ensuring alignment with client goals and exceptional service delivery.• Oversee multi-million-dollar budgets, ensuring effective financial management and maximizing profitability while maintaining high service standards.• Develop and implement long-term strategies to align client goals with innovative marketing solutions, driving business growth and improving client retention.
EDUCATION
Madonna University
Clinical Psychology
ABOUT RACHAEL LAWSON
With over 10 years of experience, Productions Plus has been a platform to lead large-scale experiential marketing campaigns, focusing on talent acquisition, event coordination, and brand activations. Expertise in team leadership, sales management, and time management supports the seamless execution of marketing initiatives. By managing multi-million-dollar budgets and mentoring account managers, the organization ensures exceptional service delivery and client satisfaction. Strategic collaboration with clients strengthens relationships and drives revenue growth through tailored marketing solutions.
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