Rachael Kraft

About Rachael Kraft

Hello! I work with thought leaders (including speakers, authors, podcasters, and companies) to build instructional content and marketing for workshops and courses. This includes work on instructional design, video scripts, lead magnets, and copywriting to help you reach a larger audience and make a positive impact on the world.Currently, my main client is our family company, Cyberkraft. We provide custom cybersecurity training for individuals, corporate teams, and government agencies. The company is an SDVOSB and listed on the GSA schedule. Learn more at cyberkrafttraining.com Ready to chat? Drop me a line here: r•••••@kraftedonline.com.SERVICES I PROVIDEInstructional design for online courses/in-person workshops/seminarsVideo script writing for YouTube/podcasts/instructional videos/marketing videosLead magnet writing/designEmail/website copywriting

Experience

1. Instructional Designer Workshop Developer

   Krafted Online

   Oct 2020 — Present

   Not sure how to translate your ideas into a live or virtual workshop or workbook? We help you design your schedule, structure your content, and plan your delivery so you can keep your audience engaged and excited.WE CAN HELP Describe your audience’s experience, intentions, and potential objections before they walk in your workshop Take your overwhelming “half-day” or “full-day” schedule and create manageable teaching chunks with time for coffee breaks, bathroom breaks, and time Define your primary learning outcomes with sharp, specific, high-value takeaways that will satisfy the audience’s Flesh out learning outcomes with specific key ideas and talking points to create a day full of real substance and useable new Create a complete workshop schedule with specific topics mapped to certain time blocks so you feel confident in covering all of the info in an enjoyable manner.

Education

• Penn State University

  Master’s Degree, M.Ed. Secondary Education in Earth Science

  2009 — 2011

• Penn State University

  Bachelor’s Degree, B.S. Secondary Education in Earth and Space Science

  2003 — 2007

Skills

• Geology
• Editing
• Teaching
• Online Marketing
• Graphic Design
• Writing
• Social Media
• Research
• Internet Research Specialist
• Microsoft Office
• Science
• Curriculum Design
• Artist
• Fitness
• Marketing
• Astronomy
• Higher Education
• Photoshop
• Advertising
• Equestrian
• Social Networking
• Social Media Marketing
• Blogging
• Direct Response
• Secondary Education
• Competitive Fencer
• Public Relations
• Musician
• Public Speaking
• Indesign
• Facebook
• Illustrator