Rachael Hopkins
Rotary Club Of Carlsbad
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WORK HISTORY
@Rotary Club Of Carlsbad
Carlsbad, CA, US
Club Youth Exchange Officer | Marketing Leader | Volunteer• Youth Exchange Officer – 2+ years of leading a 4-person team to coordinate local and international high-school exchange students for the 2025/26 school year. • Marketing & Social Media Chair for Rotary Club of Carlsbad and Rotary International District 53••••21/22)—oversaw social media, CRM emails, website updates, event promotions, sponsorships, PR, and fundraising.• Created the Rotary Youth Exchange website for San Diego and Imperial counties to increase participation in international student exchange and facilitate global peace and understanding. Increased submissions by 100% through relevant content creation, design, and SEO optimization.• Marketing co-chair for the annual Oktoberfest fundraiser that raised over annually (2021-24).• Volunteer to build houses in Mexico for impoverished families, help disabled athletes surf, mentor local high school and university students, and work in local school teaching gardens.
EDUCATION
Carnegie Mellon University
Bachelor of Science - BS, Chemical Engineering
The University of Chicago Booth School of Business
Master of Business Administration (MBA), Marketing, Finance, Organizational Behavior
Carnegie Mellon University
BA, Chemical Engineering, Engineering & Public Policy
SKILLS
ABOUT RACHAEL HOPKINS
Director-Level Marketing Leader in Global Branding, Marketing & Launch StrategyExperienced product and digital marketing professional leading global go-to-market strategy for technology innovation products. Deep Product Marketing and Program Management experience in technology and consumer product innovation launch. Drove collaboration with over one hundred Fortune 500 Companies in both B2B and B2C companies to develop and launch new products and business strategies. Created and implemented digital marketing strategy for clients. Subject matter expertise in Product Marketing, Strategic Planning, Digital Strategy, Account Management, and Program Management. Volunteer leadership in international Youth Exchange program and community service projects. MBA in Marketing and Finance, University of Chicago Booth School of Business, BA in Chemical Engineering, Carnegie Mellon University, and Digital Marketing Certificate, UCSD Extension.
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