Rachael Eames
Marketing and Communication Strategy | Brand | PR
- Role
- Marketing and Public Relations Manager at Utah's Hogle Zoo
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Rachael Eames
Results-driven senior marketing manager who grows organizations through strategic…
Experience
Marketing and Public Relations Manager
Dec 2022 — Present · Salt Lake City, UT, US
Advances Hogle Zoo\'s digital strategy, brand identity, and long-term mission across all channels. Manages marketing team and oversees marketing budget. Leads community relations, strategic communications, and paid media planning and buying. Coordinates market research to inform marketing and brand positioning. Builds partnerships to expand media reach.• Achieved a 59% increase in YOY revenue by optimizing existing digital marketing channels for the Black Friday membership campaign.• Diversified marketing channels to generate a 44% increase in YOY attendance for a major holiday event.• Served as interim Director of Advancement, driving the department calendar and priorities and contributing to key organization decisions.• Oversee enhancements to SEO and digital media through agency management.
Education
Westminster University
Master’s Degree, Master of Professional Communication
2011 — 2014
University of Utah
Bachelor of Science, Mass Communication
2005 — 2009
University of Utah
Integrated Marketing Certification
2009 — 2009
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