Rach Backwell
Personalised Experiences & Communications Platform Director @Lloyds Banking Group
Signup · Get unlimited contacts
WORK HISTORY
Personalised Experiences & Communications Platform Director @Lloyds Banking Group
Bristol, GB
Accountable for establishing, developing and leading a Group-wide platform of c.500 multi-function, multi-site colleagues, enabling and exploiting technology & data for the successful delivery of our strategic vision; industry-leading personalised communications and experiences across all customer touchpoints
EDUCATION
University of the West of England
Marketing (BA), Marketing
Callington Community College
3 x A level (Media Studies, English, Biology)
ABOUT RACH BACKWELL
An experienced, dedicated and passionate leader within Lloyds Banking Group as the Personalised Experiences & Communications Business Platform director; a strong reputation to leverage AI, technology & analytics to develop innovative customer experiences and enabling agile delivery of change aligned to broader organisational strategy; whilst continuously seeking to inspire and motivate teams to grow, develop and deliver beyond expectations
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.