Race B.

About Race B.

I’m a energetic, optimistic, self-motivated, innovative, and ambitious alumna of Ball State University. At Ball State, I received my Bachelors degree in Marketing with a minor in Entrepreneurial Management. I have experience in marketing strategy, social media managing, marketing analysis, marketing tools, marketing research, and SEO optimization. In my current role, I am able to collide my marketing mind with new attained knowledge in IT to create a full understanding of not just the marketing goals but the tools it takes to accomplish those goals hand-in-hand with technology and cross functional teams.

Experience

1. Associate Director - Social Media & Search

   Eli Lilly and Company

   Mar 2025 — Present · IN, US

   Accountable for people management, performance management and financial management of the organization. Foster a team of transparency, sense of urgency, clear responsibilities, and high standards. Accountable for operations and solution delivery of a portfolio of projects in social media, search, and tagging via end-to-end SAFe Agile Processes & Principles. Supplier Management and Third-Party Engagement ownership social media management platforms. Accountable for the effective management of a team located around the globe, including: the reinforcement of compliance and ethics expectations, development of team objectives, managing performance, providing coaching and feedback, creating opportunities for development, ensuring appropriate reward and recognition, contributing to talent assessment, resolving HR issues, and supporting diversity in recruitment and development. Ensure the delivery of effective Organizational Change Management across the immediate team and business partners/stakeholders. Lead in the analysis of current processes and assess where changes or the improvements that need to be made in partnership while ensuring compliance with Lilly’s various regulatory/compliance obligations and re-looking at Lilly’s regulatory interpretations where necessary. Accountable for the effective, efficient, and timely/accelerated implementation of all the related initiatives within the given portfolio scope. Accountable for supporting US and OUS business operations w/ related team services/global platforms w/ strong execution discipline and excellence. Proactively partner with and own timely communications to key stakeholders and impacted parties and Influence executive leaders in the various business units and functions to adopt new processes.Identify opportunities to grow the value of existing assets. Achieving Accelerate, Reach, and Scale goals for Social Media, Search, and Tagging across the globe.

Education

• Ball State University

  Bachelor of Science (B.S.), Marketing

  2013 — 2017