Coffey
Sr. Director of Sales and Partnerships at Indiana State Fairgrounds
- Role
- Sr Director of Sales and Partnerships at Indiana State Fairgrounds & Event Center
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
Experience
Sr Director of Sales and Partnerships
Indiana State Fairgrounds & Event Center
Sep 2016 — Present · Indianapolis, IN, US
Helping organizations connect with the more than 2 million annual visitors to the Indiana State Fairgrounds and Events Center. Identifying opportunities for organizations and the Fairgrounds to partner and develop interactive experiences to bring both awareness and brand recognition to our partners. Visit us today for more information on how we can work together. have an amazing team ready to help you succeed in any partnership activation, messaging, or experience you wish to bring to the Indiana State Fair. 2017 - Record Sponsorship Revenue - 25% YoY increase in Sponsorship Revenue - 31% YoY increase in total partners 2018 - Record Sponsorship Revenue - 12% YoY increase in Sponsorship Revenue - 32% YoY Increase in Group Ticket Sales (Group Sales Record Revenue)2019 - Record Sponsorship Revenue - 4.5% YoY increase in Sponsorship Revenue - 21% YoY Increase in Group Ticket Sales2020 - Closed due to Covid 20•••06% to goal, 92 % retention rate20•••10% to goal, Group Sales 101% to goal and yoy retention rates comp to 20•••••••15% to goal and maintained our above 90 percent renewal rate. Record year for both group sales and sponsorship teams. 20•••04% to goal. Record year for partnership team. 2025 - 97% to goal, Record year for partnership team, including138% to goal for our Group Sales Team, setting a record milestone for that division.
Education
Indiana Institute of Technology
Bachelor, Business Administration
1997 — 2001
Indiana University Indianapolis
Masters, Secondary Education / Leadership and Administration
2010 — 2014
Indiana Wesleyan University
Bachelor, Secondary Education
2003 — 2005
Skills
- Leadership
- Customer Relationship Management (Crm)
- Sales Prospecting
- Management
- Budgets
- Email Marketing
- Sales Process
- Social Media Marketing
- Selling
- Adobe
- Direct Sales
- Online Advertising
- Ios
- Advertising
- Solution Selling
- Leadership Development
- Ms Office Suites
- Software as a Service (Saas)
- Business Development
- SEO
- Mentoring
- Sales Presentations
- Sem
- Sales Operations
- Sports Management
- Customer Service
- Lead Generation
- B2b
- Sponsorship Sales
- Saas
- Marketing Strategy
- Forecasting
- Cold Calling
- Sales Management
- Basketball Coaching
- Microsoft Office
- Sales
- Account Management
- Budgeting
- Strategic Partnerships
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