Rabiya Bhaimia
B2B Tech Marketer & Content Strategist | Smart City • Smart Health • Industry 4.0 | Business Analytics (Harvard Business School Online)
- Role
- Marketing Specialist at MulticoreWare Inc
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Rabiya Bhaimia
I’m a marketing professional with 4+ years of experience in content and social media marketing, driven by curiosity, creativity, and strategy.The pandemic period intrigued me to chase my passion for content creation. I am now a content creator on Instagram with 100K+ followers. I’ve worked with multiple startups as a freelance Social Media Manager and Strategic Business Manager, supporting them in building strong digital identities and growth-focused strategies.Currently, I’m working as a Marketing Specialist for SSI Business Unit, focusing on Smart Health, Smart City, and Industry 4.0. I love staying ahead of marketing trends and turning insights into impactful, audience-centric campaigns.
Experience
Marketing Specialist
Sep 2024 — Present · Chennai, IN
As a Marketing Specialist for SSI BU (Smart Health, Smart City, Industry 4.0), I contribute to the development of innovative marketing strategies by:• Conducting in-depth market research and analyzing industry trends, customer behavior, and competitive landscapes.• Curating and developing content for blogs, web pages, case studies, Ads, and other marketing materials to effectively communicate our value proposition.• Executing targeted LinkedIn campaigns to enhance visibility, generate leads, and engage key decision-makers.• Collaborating with cross-functional teams to refine positioning and align marketing efforts with business goals and market insights.• Managing global marketing activities for industry tradeshows, including branding, promotional material, and post-event follow-ups.• Monitoring campaign performance and maintaining detailed reports to support data-driven decision-making and continuous improvement.• Ensuring consistent messaging and branding across all digital channels to strengthen market presence and audience engagement.I am keen on delivering high-quality content and marketing efforts by deeply understanding marketing trends and conducting comprehensive marketing studies.
Education
Crescent School of Business (CSB)
Master of Business Administration - MBA
2024
Justice Basheer Ahmed Sayeed College For Women
Bachelor of Commerce - BCom
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