Rabina Begum
Analyst, Paid Social at CMI Media Group (WPP)
- Role
- Analyst, Paid Social at CMI Media Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rabina Begum
Result-oriented and data-driven marketing professional in pharmaceutical marketing with experience in paid social, content development, and influencer marketing strategies. Throughout my career, I’ve always gravitated toward the people side of my work by building relationships, understanding what motivates others, and creating genuine connections that have always been at the heart of what I do. This focus reignited my passion for Human Resources, Talent Acquisition, and Recruiting. It reflects the core values that have guided my work including supporting people in meaningful ways, communicating with empathy, and helping others feel seen, heard, and understood. I am expanding my expertise in candidate sourcing, relationship management, recruiting, and HR fundamentals while applying my marketing and storytelling background to strengthen employer branding, enhance the candidate experience, and support talent pipeline development. I thrive on teams where people, purpose, and growth are at the core, bringing enthusiasm and supporting others to achieve collective success.
Experience
Analyst, Paid Social
Jun 2025 — Present · NY, US
Account: Genentech (Ocrevus)
Education
Lehman College
Bachelor of Arts - BA, Psychology
COOP Careers Fellowship
Digital Marketing Apprentice
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