Rabih Abdallah

About Rabih Abdallah

Luxury brands marketing leader with 20+ years of experience driving brand growth, demand generation, and customer experience across international markets.I build and execute integrated marketing strategies that connect brand, commercial performance, and customer lifecycle — from positioning and go-to-market to digital acquisition, CRM, partnerships, and experiential activations.My work focuses on aligning marketing with revenue objectives, strengthening brand equity, and delivering consistent premium experiences across channels. I lead cross-functional teams, manage agency ecosystems, and use data and customer insights to guide performance and decision-making.Multilingual and internationally experienced, I thrive in fast-moving environments where brand, business, and customer expectations meet.

Experience

1. Head of Marketing

   Luxury Rentals Miami Beach

   Apr 2024 — Present · Miami, FL, US

   Led end-to-end marketing strategy for a luxury hospitality brand, overseeing growth initiatives, performance marketing, and revenue acceleration- Increased direct bookings through brand repositioning and an optimized digital acquisition strategy- Built an integrated multi-channel marketing strategy (paid social, SEM, SEO, CRM, partnerships), generating more qualified leads and improving booking conversion rates- Implemented attribution modeling and performance analytics, strengthening marketing ROI and optimizing budget allocation- Developed segmentation and lifecycle strategies, increasing repeat guest bookings and improving customer lifetime value (CLV)- Partnered with Sales, Revenue Management, and Guest Experience teams to align messaging and accelerate the revenue pipeline- Managed agency partners and external vendors while maintaining brand consistency and high campaign performance standards.

Education

• University of Strathclyde

  MBA

• Notre Dame University - Louaize (NDU)

  Bachelor of Science - BS