Annika Manick
Director Influencer & Creator Solutions @We Are Social
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WORK HISTORY
Director Influencer & Creator Solutions @We Are Social
TikTok Germany, Pukka, Müller Drogerie & more: Amazon Music: Audi, Hyundai & Mercedes-Benz Trucks• Build and shape the influencer & creator offering and team within We Are Social Germany, combining people leadership with the professionalisation of processes, formats, and ways of working across clients• Lead creative influencer & creator campaigns end-to-end, combining concept development, format thinking, and tone of voice with casting and final execution• Take final responsibility for casting and creator decisions, balancing cultural relevance with brand goals rather than purely reach-driven choices.• Own budgets, client consulting, and creative feedback, combining strong idea advocacy with realistic delivery and accountability.• Work hands-on on set and on location, combining real-time decision-making & concepts with lean, mobile-first production setups• Act as a sparring partner for pitches & cross-market teams, supporting markets with creator approaches, formats & creative direction.
EDUCATION
Hanseatische Akademie für Marketing & Management
FH zertifizierter Marketing-Kommunikationswirt, Marketing, Kommunikation, Social Media
Hamburg University of Applied Sciences
Master of Arts - MA, Next Media
ABOUT ANNIKA MANICK
I lead creative-led social and influencer work: from creator concepts and casting to production and on-set decisions. My background sits at the intersection of social creativity, influencer marketing & cultural relevance. If it involves creators, formats, and real execution, that’s where you’ll find me.Hi, I’m Shawty (aka Annika: at least that’s what my granny calls me), currently working as Director Influencer & Creator Solutions at We Are Social.With over 15 years in the game, I’ve worked across social, influencer & creative roles, building campaigns and productions that don’t just perform on paper, but actually land in culture.: Having started on the creator side myself before moving into agency and leadership roles, I bring a dual perspective, understanding personal storytelling and community dynamics, while taking responsibility for brands, teams, and people development, and outcomes. I’ve led and mentored small creator-focused teams & worked cross-functionally across disciplines and markets.My work sits across creative, production & consulting: embedded in cross-functional teams rather than isolated workflows.I’ve been around long enough to see platforms rise, peak, and disappear, from early social days to today’s TikTok-first, creator-led ecosystems, including spaces shaped by video, community & live culture.My work is social-first and platform-native, with a strong focus on TikTok and Instagram as key platforms in the current social landscape, combining creative concepts, casting, tone of voice & hands-on production with clear ownership and accountability.When I talk about creators and influencers, I mean the full spectrum: from celebrities, athletes, and musicians to influencers and content creators rooted in digital communities. For me, creator work isn’t about reach alone, but about relevance, context, and cultural fit.Over the years, I’ve worked across different agency environments: from creative-first shops to social-native and platform-led agencies, including Jung von Matt SPORTS, Kruger Media & TLGG. I support pitches, advise teams across markets, and help shape creator approaches that balance creative ambition with real-world execution.I’m an active member of the Art Directors Club (ADC) and regularly take part in panels & talks, discussing topics like influencer marketing, diversity & inclusion in social media, and subcultures and communities in digital spaces.Always happy to connect, exchange, or collaborate: You’ll usually find me here, or on Instagram @rabbit_runz
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