Rabab
Data Analyst @Artefact
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WORK HISTORY
Data Analyst @Artefact
NY, US
EDUCATION
University of California, San Diego - Rady School of Management
Master of Science - MS, Business Analytics
Chandigarh Engg College, Landran
Bachelor of Technology - BTech, Computer Science
ABOUT RABAB
I don\'t just analyze data—I build tools that make analytics faster for everyone.Here\'s the difference: Instead of running the same queries every week, I write code that automates them. Instead of manually updating dashboards, I build systems that refresh themselves. Then I create interfaces so the whole team can get answers without waiting on me.It\'s not about working harder. It\'s about making the work scalable.My philosophy: If I\'m doing something manually more than twice, I\'m doing it wrong.What this looks like in practice:At Artefact, I didn\'t just report on campaigns — I built an LLM pipeline that auto-generates insights which saves and zero copy-paste.At SPAN, I didn\'t just monitor IoT devices — I built anomaly detection algorithms that predict failures before they happen which lead to less downtime.At Deloitte, I didn\'t just segment customers — I built reusable models that worked across 8 different clients helping them increase revenue across the board.The pattern: Find the manual work. Automate it. Scale it. Free the humans to think.I\'m technical enough to:→ Write production Python and PySpark code→ Architect Snowflake data warehouses with dbt→ Deploy serverless functions on AWS Lambda→ Build LLM-powered tools with LangChain and GPT-4But business-minded enough to:→ Present ROI analysis to C-suite executives→ Design A/B tests that drive 18% conversion lifts→ Translate technical work into revenue impact→ Know when NOT to build and just use Tableau insteadTech stack:Snowflake • dbt • Python • SQL • AWS (Glue, Lambda, S3) • Tableau • PySpark • Airflow • LangChain • LLMs (GPT-4, Llama 3)Experience:4 years across Deloitte (consulting), SPAN (cleantech IoT), and Artefact (digital marketing). Industries: pharma, retail, BFSI, telecom. MS Business Analytics from UC San Diego.Based in NYC. Love espresso, hate manual work.I\'m looking for: Teams that build, not just use. Companies where \"analytics\" means infrastructure, not just reporting.
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