Raaisha Castro

Strategic Partnerships Specialist @New York Road Runners

New York, NY, US

Aligning with Partner Objectives: Understand the objectives of potential partners and align NYRR\'s offerings to meet their needs. Including marketing and promotional support to help partners build their brands and expand their audience.• Delivering Obligations to Partners: Ensure that SP team fulfills its obligations to its partners, including providing marketing and promotional support as agreed upon in partnership agreements.• Supporting Partner Relations and Sponsorship Execution: Assist in managing relationships with corporate and charity partners, as well as executing race sponsorships and seasonal department initiatives.• Driving Awareness for Partner Objectives: Incorporate partner objectives into all aspects of planning, including marketing campaigns, events, and programs, to help raise awareness and support for their goals.• Providing Client Service and Strategy: Act as a liaison between NYRR and its partners, offering top-notch client service and strategic guidance to ensure that partnership objectives are met.• Managing Partner Portfolios and Activations: Manage portfolios of partner relationships and support the execution of partner activations at NYRR events and programs. Coordinating logistics, ensuring brand alignment, and measuring the success of activations.

Purchase College, SUNY

Bachelor’s Degree