Raahulan Subenthiran
Senior Partnerships Specialist, Influencers and Affiliates @VGW
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WORK HISTORY
Senior Partnerships Specialist, Influencers and Affiliates @VGW
Sydney, AU
In addition to the affiliate channel, I now look after the influencer channel for VGW across our brands responsible for strategy, growth and execution of the channel which also includes managing an agency.
EDUCATION
Parramatta Marist High School
Higher School Certificate (HSC)
CQUniversity
Master of Business Administration - MBA
Macquarie University
Bachelor of Commerce and Science, Major in Marketing, Accounting and Business Information Systems
Harvard Business School Online
Negotiation Mastery
SKILLS
ABOUT RAAHULAN SUBENTHIRAN
Marketing and Sales professional with 10+ years of experience driving growth through strategic partnerships. I bring extensive expertise across affiliate, influencer and celebrity marketing. Within affiliate marketing, I have worked on both the publisher and advertiser sides of the industry, giving me a well rounded understanding of performance strategy, partner dynamics and commercial optimisation. I have led and scaled affiliate programmes end to end, with direct oversight of an external agency that reported into me and supported the day to day management and optimisation of the programme.In influencer marketing, I have managed direct relationships with mega influencers and high profile celebrities such as Michael Phelps, Ryan Seacrest and Cole Swindell. I have also worked closely with an influencer talent agency to execute macro and micro influencer campaigns, ensuring alignment across creative, commercial and performance objectives within cross functional teams.I thrive in environments centred on problem solving, developing tailored solutions and delivering measurable commercial impact.
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