R Stephen Perkins

About R Stephen Perkins

Focused on international business development and sales within the forest products and floor covering industries. Education: Bachelor, Wood Science, Auburn University International MBA, University of South Carolina (consistently ranked among top 3 programs in country) Highlights of sales / marketing experience: E.T. Moore Co - 19••••90 - Marketing and Sales Director for ET Moore Manufacturing Co, a reclaimed and antique flooring company. Developed international sales and US dealer and distribution networks. The Wood Cellar – 1990 to present - Owner and CEO In the early to mid-90\'s represented exclusively Burruss, Bruce (Armstrong), and Zickgraf (Shaw) for European Export markets. 19••••96 Independent sales and marketing for Smoke Rise Flooring in North Carolina. We were the exclusive sales agency for the company. 1996 to 1998 – Started a hardwood lumber drying and re-manufacturing facility concentrating on sales to molding manufacturers in Taiwan and Japan, with by-products for US markets. 1998 from 2012 - Developed a marketing joint venture with Duleader of Taiwan with manufacturing base in China. Wood Cellar was exclusive sales for US and Europe. We were extremely successful with product innovation, distribution networks, and sales to US and Europe. Sales reached $15 million annually. During the recession to present The Wood Cellar realigned more direct sales and developed more profitable custom products with niche marketing. Private label distribution sales remained a focus but also began to focus strongly on A&D markets and commercial projects throughout the US.

Experience

1. CEO

   The Wood Cellar, Ltd. Inc

   Sep 1993 — Present · Melbourne, FL, US

   19••••95 - represented Burruss, Bruce (Armstrong), and Zickgraf (Shaw) for European Export markets in the UK, Spain, Portugal, and Italy. 19••••96 - Exclusive sales and marketing agency for Smoke Rise Flooring in North Carolina. We developed very healthy sales growth in alternative species and plank flooring.1996 to 1998 – Founded a hardwood re-manufacturing facility concentrating on sales to molding manufacturers in Taiwan and Japan, and US.1998 from 2012 - Developed a marketing joint venture with Duleader of Taiwan with manufacturing base in China. The Wood Cellar developed innovative solid and engineered products, created marketing strategies, and held contract for exclusive sales for the US and Europe. The Wood Cellar was one of the first companies to have distressed flooring made in China and we were also a pioneer in natural oil finishes for the US market. Sales in 2006 – 2007 reached $15 million per year.During the recession to present The Wood Cellar focused on re-aligning and making our sales network more direct and more profitable. The Wood Cellar developed custom niche brands such as Arbor Creek, Relica, and Urbano. A common denominator for a bulk of our business continues to work with our various manufacturer partners in the U.S, China and Vietnam to develop custom, private label products for distribution. From 2010 onward we have also focused strongly on architectural and design markets, and large commercial projects: Ritz Carlton – Maui, Hawaii; Hard Rock Hotel - Las Vegas; Hyatt - Andaz – New York; Hyatt – Inn at Penn - Philadelphia; Silvercup West– New York; 93 Worth Street, Tribeca – New York; Macy’s – Various locations and flagship New York; Hublot – Florida; Red Ginger Restaurants - Florida; Kate Spade - Las Vegas; Ann Taylor – Various locations; Pottery Barn Kids - Atlanta; Sephora – New York; Make up Forever – Various locations; Waihonua Development - Honolulu

Education

• Auburn University

  BS, Forestry - Wood Science

  1976 — 1979

• Darla Moore School of Business at the University of South Carolina

  International MBA, Business

  1982 — 1984

Skills

• Product Development
• Sales Management
• Contract Negotiation
• Export
• International Trade
• New Business Development
• Communication
• Marketing Strategy
• Corporate Development
• Purchasing
• Hardwood
• Flooring
• Wholesale
• Wood
• Hardwood Flooring
• Building Materials
• Negotiation
• Sales