Ryan Taylor

About Ryan Taylor

One of the fundamental truths of business is that people cannot purchase products or services of which they are unaware. This is the power of Marketing and why it is important to an organization\'s success. I specialize in crafting compelling marketing strategies that elevate brand awareness, fortify consideration, and fuel business growth. I thrive in leading diverse, cross-functional teams by synthesizing ideas, insights, and data tailored to business objectives. I have a diverse background in analytics, business development, innovation, and marketing across the consumer-packaged goods, auto, and financial services industries where I orchestrated go-to-market initiatives and integrated marketing campaigns that consistently surpass targets. I drive results through the cultivation of collaborative environments by applying my emotional intelligence and experience to inspire, empower, and leverage the collective team of subject matter experts to achieve breakthrough results. Comprehensive integrated marketing skill set includes: • Brand Marketing • Analytics and Insights • Strategy Development • Digital Marketing • Public Relations • Sponsorship Management • Media Planning • Affinity Marketing • Market Research • Agency Management Available to discuss new opportunities, please contact me directly at r••••••••@gmail.com.

Experience

1. SVP Experiential Marketing

   Associated Bank

   Jan 2015 — Present · Milwaukee, WI, US

   Managed a multi-million-dollar sponsorship portfolio at Associated Bank, establishing exceptional partner relationships and negotiating mutually beneficial contracts. Successfully grew and cultivated affinity consumer households, growing revenue through strategic planning and execution of targeted affinity marketing campaigns.Grew and cultivated 200K+ affinity consumer households, contributing to $36M in revenue through strategic targeted affinity marketing campaign planning and execution.Expanded consumer base by 40K households by spearheading integrated, multichannel marketing campaigns for high-profile partnerships with Green Bay Packers, Milwaukee Brewers, UW Athletics, Minnesota Wild, and Milwaukee Film.

Education

• Marquette University

  Bachelor of Science Business Administration

• Marquette University

  Master of Business Administration - MBA