R Raghunath

About R Raghunath

I’m a Digital Marketing Executive at CRMIT Solutions, where I get to do what I love every day - helping businesses in all industries connect with the right audience in the right way. My work is all about turning data and insights into campaigns that actually make an impact. From personalised ABM programs to digital campaigns, content creation, and event marketing, I focus on strategies that not only grab attention but also build real, lasting relationships. At CRMIT Solutions, a trusted Salesforce partner, I collaborate with sales and marketing teams to make sure every initiative is targeted, measurable, and aligned with business goals. Whether it’s a 1:1 ABM campaign for a key account or a digital event reaching thousands, my aim is always the same - to create marketing that feels personal and delivers results. Outside of campaign dashboards and analytics, I’m passionate about continuous learning and finding creative ways to connect people, ideas, and solutions.

Experience

1. Marketing Executive

   CRMIT Solutions

   Sep 2024 — Present · IN

   Major Duties- Plan, create, and execute digital marketing campaigns across email, social media, and paid channels to engage target audiences- Manage content creation for blogs, case studies, landing pages, and marketing collaterals- Support Account-Based Marketing (ABM) programs by designing targeted campaigns for high-value accounts- Coordinate events and digital activations to boost brand presence and generate leads- Work closely with sales teams to align marketing efforts with business goals- Monitor campaign performance using analytics tools and provide data-driven recommendations- Oversee CRM-driven campaigns and ensure proper lead nurturing through marketing automation.Key Successes- Successfully launched multiple ABM campaigns that increased engagement from top target accounts- Improved lead conversion rates by optimising email marketing workflows and audience segmentation- Managed end-to-end marketing for industry events that generated high-quality leads for sales teams- Increased social media engagement and reach through targeted content strategies- Delivered data-backed marketing reports that helped leadership make informed decisions.

Education

• CMR University

  Master of Business Administration - MBA

  2022 — 2024

• Pondicherry University

  B.Sc.zoology

  2018 — 2022