Richard Kocher
Senior Director, Global Media Insights & Planning at Expedia Group
- Role
- Expedia Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Richard Kocher
Ecommerce and online travel leader who has built a data-driven, global team responsible for market, audience and commercial insights for Expedia Group’s advertising division, Media Solutions. Approaching 20-years in ecommerce and digital publishing with previous experience at BBC Worldwide and The Guardian newspaper. Proven track record in digital advertising operations and strategy, change management, launching and scaling global teams, and developing 1st- and 3rd-party data reporting products for behavioural insights and analytics. Enthusiastic about and thrive when collaborating cross-team within an organisation. Background in business development, account management and establishing creative digital partnerships with global brands.
Experience
Present
Education
University of Chichester
BA (Hons), English and Media Studies (2:1)
1999 — 2002
University of Warwick - Warwick Business School
Master of Business Administration (MBA), Business Administration and Management, General
2013 — 2015
University of Sussex
MA, Anthropology (Distinction)
2007 — 2008
Skills
- Sem
- Digital Strategy
- Competitive Analysis
- Sales
- Marketing
- Online Advertising
- Online Marketing
- Business Development
- Digital Marketing
- Account Management
- Search Engine Marketing (Sem)
- Social Media Marketing
- E-Commerce
- Digital Media
- Marketing Strategy
- Advertising
- Management
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