R Kartik
Sr Media Analyst, Enterprise Media Channels and Activation at Target
- Role
- Sr Media Analyst - Enterprise Media Channels and Activation at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About R Kartik
I have over 15 years of experience in the digital advertising industry worked with Publishers, Ad Networks, Ad Agencies and Ad Exchanges.Ad Operations professional with progressive experience and demonstrated results in positions of considerable responsibilities. Overseeing all aspects of Advertising trafficking including Campaign Management, Optimizations, Reporting & Troubleshooting. Responsible for key account management, established track record of consistency, confirmed expertise in surpassing goals, attaining corporate objectives and exceeding customer expectations in highly competitive industries.Technical Experience:• Ad Servers (Trafficking): DFP, Yahoo APT, OAS, OAMS• Paid Social Media Platforms: Meta, Pinterest, Snapchat, TikTok, Reddit and NextDoor• Ad Servers (Reporting): DCM, Sizmek, Crisp Engage, Crisp MoCA, Moat, comScore AdEffx• Ad Exchanges: Yahoo Rightmedia• Analytics: Google Analytics, YouTube Analytics, AppFigures, Conviva Pulse, Sysomos, GTmetrix• Email Marketing Platform: Salesforce Marketing Cloud• CRM/Ticketing Systems: Salesforce CRM, Cerberus, Lighthouse• Web developer tool: Fiddler, Ghostery, HttpWatch, Firebug• Creative: Rich Media, Mobile Ads, 3rd party tags, HTML Templates, Flash, Image
Experience
Sr Media Analyst - Enterprise Media Channels and Activation
Mar 2024 — Present · Bengaluru, IN
Serving as a Channel Lead for Paid Social channel and Billing Ops processes• Lead meetings with respective internal and external stakeholders• Reviewing of Trafficking Assets• Trafficking of campaigns across social ad serving platforms - Meta, Snapchat, TikTok, Reddit and NextDoor• Working with respective campaign stakeholders and making necessary creative/URL changes as and when needed as per client requirement to achieve the campaign goal• Helping the team as and when needed for any of the day to day production activities
Education
Government High School, Railway Workshop, Mysore
High School
2000 — 2003
Sri Bhavani Swami Higher Primary School
Primary School
1992 — 2000
JSS College of Arts, Commerce and Science, Ooty Road, Mysore
Bachelor of Business Management (BBM - Commerce), Marketing
2005 — 2008
JSS PU College, J.P.Nagar, Mysore
PUC, Commerce
2003 — 2005
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