Rachel Harshita Biju
Content Marketer @HyperVerge
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WORK HISTORY
Content Marketer @HyperVerge
Bengaluru, IN
EDUCATION
Jyoti Nivas College Autonomous, Bangalore
Bachelor of Arts - BA, Communincative English, Literature, Psychology
ABOUT RACHEL HARSHITA BIJU
A big-picture systems thinker. With 5+ years in product, social media, and content marketing, I\'ve worked with 30+ clients or employers across health-tech, retail-tech, e-commerce, ed-tech, and fintech to name a few. Got a massive thing for tech startups, meaningful public policy, and thoughtful communities.Competence ~Marketing & Communications • Crafting successful GTM strategy, lead generation, nurture, and ongoing SEO success• Chiselling and mentoring internal and external teams for online and offline marketing and lead generation • Mapping pitch decks, ICPs, empathy maps, and communication collaterals for investors, partners, and clients• Internal and external corporate communications Product, Social, and Content Marketing • Product marketing in B2B SaaS marketplaces• Charting out SEO-and-user-friendly content strategies for awareness, consideration, and conversion• Social and content audits and calendar planning, execution, and performance tracking for websites, socials, and email marketing channels• Creative direction for website, social, and community efforts• UX writing and copywriting for advertising and community outreach for product-led growth• Blogging, ghostwriting, editing, proofreadingCXO Branding• Advising CXOs in communications and their personal brand • Leadership posts for guest publications online and offline• Managing their brand identities on web and social networking channels• Designing their resumes and LinkedIn profiles for more profitable inbound opportunities
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