R Ganapathy Kamal
Senior Executive - Paid Social @Groupm
Signup · Get unlimited contacts
WORK HISTORY
Senior Executive - Paid Social @Groupm
Chennai, IN
Manage and optimize paid social campaigns across Meta, LinkedIn, and X with a focus on reach, awareness, andengagement.• Own end-to-end execution including media planning, budget allocation, campaign setup, optimization, and reporting.• Handle ~$1M in quarterly media spend, ensuring efficient pacing and maximum audience coverage.• Improved campaign delivery with ~20% increase in clicks and ~25% growth in registrations through audience andcreative optimization.• Reduced cost per lead (CPL) by 15–25% through audience refinement, creative testing, and bid optimization.• Conduct regular A/B testing to improve engagement rates by 10–20%.• Partner with clients to align paid media strategy with brand visibility and business goals.• Perform quality checks on tracking, setup, and reporting to ensure data accuracy
EDUCATION
S.T.Hindu College, Nagercoil - 629 002
Computer Science
ABOUT R GANAPATHY KAMAL
I’m a Senior Performance Marketer with 6+ years of experience driving scalable growth through paid social advertising across Meta, LinkedIn, and X. I specialize in building and optimizing full-funnel campaigns that balance brand visibility, lead volume, and cost efficiency.Currently at GroupM, I lead end-to-end paid social execution — from media planning and audience strategy to creative testing, optimization, and performance reporting. I manage $300K–$400K monthly budgets (over $1M quarterly spend) and have consistently delivered 15–30% efficiency improvements, including significant reductions in CPL and strong gains in clicks, engagement, and registrations.My strength lies in combining data-driven decision-making with practical experimentation. I design structured A/B tests, scale high-performing audiences and creatives, and continuously refine bidding and targeting strategies to improve performance across the funnel. I’m equally comfortable deep-diving into numbers and partnering with clients or stakeholders to align paid media strategy with business KPIs and brand goals.Before GroupM, I worked as a Social Media Marketing Analyst, where I built a strong foundation in LinkedIn advertising, reporting, and optimization. Earlier in my career, I gained on-ground business exposure as a Management Trainee, which helped shape my understanding of customer journeys, sales channels, and real-world business impact — experience I now apply to digital performance marketing.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.