Quynh Nguyen
Senior Product Design Manager @ŌURA
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WORK HISTORY
Senior Product Design Manager @ŌURA
Led the end-to-end onboarding and transition from a one-time purchase to a membership model. Designed upgrade flows, value framing, and paywalls that successfully converted the existing hardware base into recurring subscribers.Defined the \"Oura Membership\" concept, shifting the brand narrative from a hardware utility to an ongoing service providing continuous health insights and content.Designed the churned-member journey, balancing data transparency with intentional friction to drive reactivation without compromising user trust.Designed Oura’s first luxury collaboration with Gucci, creating a premium hardware and in-app experience that elevated the brand’s positioning in the high-end fashion and wellness space.Designed Oura’s first Quarterly and Yearly Reviews, transforming raw health data into shareable, story-driven narratives that boosted social engagement and long-term reflection.Concepted and shipped \"Experiments,\" Oura’s first correlative feature, allowing users to A/B test habits (e.g, caffeine, alcohol) against their personal biometrics.Designed and launched Oura’s first social features, enabling members to share progress and support loved ones, successfully reframing health tracking from a solitary task to a communal experience.Orchestrated a multi-year transition of the mobile app from a \"tracker\" to a \"holistic health companion,\" leading major UI/UX overhauls to improve accessibility, visual systems, and premium brand alignment.
EDUCATION
University of California, Davis
Bachelor of Science (B.S.), Biological Sciences and Psychology
SKILLS
ABOUT QUYNH NGUYEN
I combine my passion for design, expertise in research, and specialization in human care, to create data informed and impactful products.
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