Quinn Ross

Sr On-premise Brand Marketing Manager - Southern Usa @Red Bull

I was hired to develop marketing/brand strategies and consumer campaigns/activations across a seven-state, 100+-million-population territory to increase brand awareness, sales, and market share. I’m also instrumental in executing engaging branded events with million-dollar budgets and attendees, working across departments to maximize event ROI. My scope of responsibility also includes analyzing consumer insights to define new strategies moving forward and ensuring alignment with consumer interests/needs. Additionally, I liaise with global colleagues to share best practices and industry trends. Since joining Red Bull, I’ve been at the helm of some major campaigns that have national scope and significant sales impact.**HIGHLIGHTS** Created and led the first-ever Red Bull Bar Games competition among 135 of the largest on-premise accounts, increasing volume 135%+ during game months and 21% year-over-year. Created a scalable strategy to prioritize top accounts with time and resources and trained 150+ field team members on strategy to best drive brand relevance and volume. Championed the National Red Bull Formula 1 Campaign; gathered consumer insights, structured the strategy, and gained C-suite approval on a plan to integrate branded content, events, merchandise, in-store and on-premise POS suite, off-track fan zone, on-track VIP area, athlete activations, and Guest House hotel takeover. Created Red Bull REVAMP to drive brand relevance among collegiate consumers by providing a real-world experience to students. The event garnered national coverage with engagements and is now used globally. Handled negotiations for $1M+ agreements with lifestyle brands, beverage partners, and the nation’s largest festivals to add value while ensuring alignment with consumer profiles and Red Bull’s goals and strategies.