Quetzal Morin

Supervisor, Media Planning & Strategy @Publicis Digital Experience

Chicago, IL, US

Client: The Hershey Company Brands: Kit Kat, Holiday, & Variety Brands • Led strategic media planning and execution for Kit Kat and Variety Brands within the Hershey portfolio, delivering high-impact campaigns across digital and retail channels.• Contributed to the development and decision-making process for the Break Brothers campaign for Kit Kat, ensuring alignment between media strategy and brand messaging to support campaign success.• Managed the Holiday campaign for the full Hershey CPG portfolio, coordinating cross-functional efforts to ensure cohesive messaging and optimized media performance.• Partnered closely with retail and commerce teams to drive digital campaign activations, ensuring seamless execution across paid media, influencer, and promotional channels.• Oversaw two direct reports while also mentoring and supporting an additional team of 10 entry- and mid-level planners, providing guidance, training, and campaign support to help them achieve their goals.• Conducted detailed campaign analysis and reporting, delivering actionable insights and optimization strategies to improve ROI and brand lift.• Collaborated with Account Management and Data & Analytics teams to implement best practices and foster a culture of shared learning across departments.• Oversaw media budgeting and performance evaluations to ensure efficient resource allocation and support talent development.• Experienced in using Prisma and MediaTools for media planning, buying, and campaign tracking across digital and traditional platforms.

St. Ambrose University

Bachelor of Arts - BA