Qualhata Williams
Award-Winning Digital Marketer at Universal Music Group (Def Jam)
- Role
- Digital Marketing Manager at Universal Music Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Qualhata Williams
Award Winning Digital Marketer at Universal Music Group with a comprehensive background…
Experience
Digital Marketing Manager
Aug 2024 — Present · NY, US
Work closely with clients, managers, and key label executives to build trusting relationships and showcase your proactive and powerful digital marketing ideas- Use your relationships to collaborate with social partners (TikTok, Instagram, Discord, Facebook, Snapchat, YouTube, etc.) to implement exciting new online content that grows audience and drives engagement for our artists and their music/music-related products- Provide ideas for websites, contests, and media promotions to maximize artist visibility online, with measured KPIs that validate the success of each campaign- Build, maintain and assess ongoing relationships with social and digital media partners, including cultural influencers- Identify, develop, and drive new technology experiences that lead to creative online campaigns (e.g. web & mobile app builds, web3 integrations, metaverse campaigns, AR/VR, livestreams, etc.)- Creating and driving progressive digital campaigns and inspiring innovation across a small, but extremely passionate team- Communicate and work collaboratively across VLG departments including Marketing, Sales, Press, A&R, Finance, and Production- Conceive, budget, and effectively execute visual content creation for organic social channels in addition to paid media campaigns with in-house Media Planner/Buyers- Schedule and publish social content across owned media and controlled social channels including TikTok, Instagram, Facebook, Twitter, Snapchat, YouTube, Tumblr, and others when needed. In event driven instances, execute in live time- Develop assets where needed (images, video edits, animations, GIFs, etc.)
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