Qingqing Li
VP of Digital Media Measurement and Reporting at Synchrony
- Role
- VP of Digital Media Measurement and Reporting at Synchrony
- Location
- Evanston, IL, US
- LinkedIn followers
- 500 followers
About Qingqing Li
Strong believer in data-driven and customer-centric integrated marketing approaches;Logical and critical thinker with a creative mind in statistics / analytics world;Fully committed personnel in driving digital media efficiency with analytical skills and toolsSound background in marketing analytics with proficiency in techniques such as Segmentation Models; Customer Lifetime Value; RFM Analysis; Factor Analysis; Predictive Modeling with Decision Trees, Regressions, and Neural Network; Clustering Analysis; Marketing Mix Modeling; ANOVA; Time Series Modeling; Hypothesis Testing; Experimental DesignHands on experience with statistics, database, and visualization tools such as SAS, SPSS, JMP, Excel Pivot Tables, SQL, TableauExperienced in converting analytical results into meaningful business insights and actionable recommendationsAble to work both independently and as a team player; Eager to communicate and work in a diversified cultural environment
Experience
VP of Digital Media Measurement and Reporting
May 2021 — Present · Chicago, IL, US
Education
Northwestern University
Master in Science of Integrated Marketing Communications, Marketing, Advertising, Data Analytics
2010 — 2011
General Assembly
Data Science
Fudan University
Bachelor of Science in Macro-molecular Materials and Engineering, Chemistry, Polymer science
2003 — 2007
Skills
- Customer Insight
- Analytics
- Online Advertising
- Sas
- Tableau
- Anova
- Sem
- Cluster Analysis
- Management
- Strategy
- Social Media Marketing
- Digital Marketing
- Project Management
- Mentoring
- Predictive Modeling
- Market Research
- Kpi Implementation
- Marketing Analytics
- Digital Media
- Web Analytics
- Integrated Marketing
- Marketing Communications
- Sas Programming
- Leadership
- Marketing Research
- Digital Strategy
- Google Analytics
- Sql
- Linear Regression
- Data Analysis
- Pivot Tables
- Social Media Measurement
- Segmentation
- Sas Certified Base Programmer
- Marketing Mix Modeling
- Spss
- Digital Attribution
- Database Marketing
- Marketing
- Logistic Regression
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.