Qiguang L.

About Qiguang L.

Strategic and progressive professional with proven success in product line marketing, strategic market analysis and customer account management with 12 years of semiconductor equipment experience. Proven track of steady high performance, strong technical knowledge and marketing collateral skills, as well as product positioning to customer. Team player with cross-functional groups, while marketing owner to define product requirement & block competition.

Experience

1. Head of Product Marketing, Un-patterned Wafer Inspection

   KLA

   Nov 2005 — Present · CA, US

   Lead un-patterned wafer inspection product marketing group to define product roadmap and drive business growth through collaboration with worldwide customers.• Marketing owner for annual strategic planning: analyze technology and business trend, identify opportunities and challenges; develop corresponding strategy and set execution priority to maximize product profit. • Responsible for product roadmap definition and development: Led product definition and market requirement, through market driver, application & competition analysis; created marketing collateral for value-selling; managed product release and product positioning to worldwide customers. • Marketing leader for worldwide customer collaboration: Collaborated closely with customers and developed use cases to sell product value; drove cross-functional teams to achieve record bookings in highly competitive environment.

Education

• University of California, Irvine

  PhD

  2001 — 2005