Qiao X.

About Qiao X.

I am a product manager with 12+ years of experience in building and scaling B2B and B2C products. At Walmart+ I spearheaded acquisition strategies on discovery and transaction channels that resulted in a 36% YoY growth in paid memberships. Consulted with over 25 Government Agencies and healthcare companies at Deloitte to implement product solutions. I\'m proud of my track record of delivering high-impact products. For instance, I increased the conversion rate by 20% by creating a new subscription pricing model. I have also managed a 15-member team to design, build, and launch a public benefits web-based application with over monthly customers.Finally, I am an effective and strategic cross-functional collaborator and mentor. I regularly partner with 20+ vendors and marketing, design, research, and engineering teams. I have also coached and onboarded 10+ new hires and interns, resulting in longer retention and a 95% job acceptance rate in the past two years at Deloitte. Outside of work, I am a self-proclaimed macaron connoisseur and fitness enthusiast. If I\'m not on my Peloton, you can find me experimenting with new macaron recipes and flavors.

Experience

1. Staff Product Manager

   Walmart

   Jun 2022 — Present

   Managed and led acquisition initiatives that resulted in a 36% YoY growth in paid memberships by optimizing discovery and transaction sign-up channels across website and app platformsLed vision, strategy, and execution of 40+ A/B tests in collaboration with cross-functional product teams to launch personalized evergreen site placements on key pages (Item Page, Accounts Page, Homepage, Search), increasing combined paid membership growth by 12% and reactivations by 15%Increased paid membership by 4% by launching splash page strategic initiative that increased CTR on web by 71% and app by 98%Partnered with business, marketing, design, and analytics teams to develop a roadmap for a highly engaged customer acquisition strategy projected to drive 2% growth in paid membership in FY26Launched a phone verification and recycling initiative that reduced membership abuse and fraud by 89%, leading to 96% of daily sign-ups having a verified phone numberLeveraged GenAI- content generation and Multi-Armed Bandit (MAB) testing methodology to reduce content creation time by 43% and increase CTR by 63%, leading to improved customer experiences and paid membership.

Education

• East China Normal University

  Spring Study Abroad Program, China in the Global Context

• Penn State University

  B.S, Information Sciences and Technology, Security Risk Analysis, Chinese