Parveen Yadav

About Parveen Yadav

UX Designer | 8+ Years of Experience in Fintech, Edtech, and Insurtech As a…

Experience

1. Senior Product Designer

   Yaper

   May 2024 — Present · Gurugram, IN

   At Yaper, I lead the design and product experience across our fintech products, combining user insights, design thinking, and business goals.Revamped the Yaper app (Android & iOS) — improving engagement by 28% and making the experience smoother and faster.Redesigned the Yaper website, increasing conversions by 35% and building stronger brand trust.Designed and launched CardnCart from scratch (0→1), growing it to 20K+ users in the first phase.Built and improved the Card Academy platform to help users learn about credit card rewards in an engaging way.Partnered with marketing and growth teams on user retention, reactivation, and acquisition strategies, leading to a 25% lift in active users.Recently, I’ve been taking a deeper interest in product strategy and management, focusing on how design decisions can drive real business impact.

Education

• Indraprastha Institute of Information Technology, Delhi

  Winter School on UX Design

  2017 — 2017

• Delhi University

  Bachelor of Commerce - BCom

  2009 — 2012

• Arena Animation

  Multimedia and Animation

  2011 — 2013

Skills

• Posters
• Layout
• Poster Design
• Social Media Marketing
• User Interaction
• Flyers
• Graphics
• User Interface Prototyping
• Adobe Photoshop
• Web Design
• Brochures
• Sketch App
• Graphic Design
• Typography
• Rapid Prototyping
• Corporate Identity
• Logo Design
• Wireframing
• Visual Communication
• Adobe Illustrator
• User Interface Design
• Teamwork
• Catalogs
• Interaction Design
• Banners
• Adobe Creative Suite
• T-Shirt Graphics
• Business Cards
• Vector Illustration
• Invitations